Digital transformation

What do we mean when we talk about digital transformation?

When we talk about digital transformation, what many think is that we mean to improve the company's systems or replace what we already have, to renew the website or add a shopping cart, among other things. That is, many look to their IT / systems area at the mention of the often repeated phrase “digital transformation”.

However, when we talk about digital transformation, we should pay more attention to what we do in terms of transformation. To transform the business, undertaking or company with a specific goal that we want to achieve. From expanding into new markets, improving profitability, being more competitive, launching new products, transforming ourselves in order to survive in times of the pandemic, and resurfacing with a sustainable business considering the context in which we are living.