The optimization of commercial and operational processes in BtoB sales viewed from the customer experience.
What would be the perfect customer experience?
How about?: Being able to complete a process of purchase, payment and receipt of what was purchased with the minimum possible friction. From when I "want it" until I "have it" and "consume it."
The buying process touches all the senses of an individual, from the cognitive, the emotional and the sensory. It affects humor and patience.
But when purchases are between companies, an additional pressure factor is added to the individuals responsible for making them, since they are not buying for themselves, but are buying for the one who pays them a salary at the end of the month. The buying process then affects the results.
The logic then tells us that customers will choose to buy from those providers that provide the best result to the complex equation determined by the "total customer experience."
Many companies are on the road to providing the perfect experience, or at least have already become aware that it is something they must address.
The Quewis method is based on the continuous search for new ideas and concepts aimed at optimizing the integral business process of a company through balanced automation and digitization.
Regarding the customer experience, we share some tips of the Quewis method so that you can begin to explore and direct the process of digital and operational transformation
The customer wants to: